A sparkling water brand that focused on expansive elevation instead of generic minimalism.
CLIENT
An emerging sparkling water challenger brand, targeting Gen-Z & Millennials and competing with minimalist wellness beverages. The product was built around "purity + energy"
ASSIGNMENT
Create a visually distinctive sparkling water brand in a saturated wellness market with the theme of "energy sourced from the stars".
SOLUTION & PROCESS
Re-focused from "hydration" to "Elevation" and built a brand inspired by the NASA space program and their reach for greatness and the infinite. I aimed to create a brand that felt more expansive than clinical and minimalist.
other
Marketing Campaign
Project Managment
"Best Pub in Oxford" Award, (2024 + 2025)
As the marketing assistant for the White Rabbit Pub, my task was to increase customers, manage digital engagement + promotion, generate leads & to win the public vote for "Best Pub in Oxford".
Visual Identity
Redesign
Amelie
This was a hypothetical project I did for a friend who lived abroad. Although nothing came about from it, I really enjoyed it and still very happy with how it ended up.