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Amelie

Amelie

This was a hypothetical project I did for a friend who lived abroad. Although nothing came about from it, I really enjoyed it and still very happy with how it ended up.

CLIENT

A fictional boutique shop based in Croatia that sold both furniture and clothing. The brief was to develop a rebrand that captured the classic mediterranean lifestyle of the region.

ASSIGNMENT

The rebrand was aimed at attracting a higher class of cliental and so upmarket minimalism was encouraged. They also specified to keep the floral shade of pink from the original logo.

SOLUTION & PROCESS

Croatia is littered with beautiful Ancient Roman ruins and archetecture as so I based the re-brand on cool marble tones paired with minimalist baroque themes and floral patterns. I really wanted to paint a clear picture of what the tone and look of the shop would be with this new hypothetical rebrand.

Tag
Online Shop
Facade
Tope Bag design

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