A suncream brand aimed at surfing culture. The aim being to protect sensitive skin from long exposure to the sun.
CLIENT
Independent, surf-focused startup, community driven and sustainability conscious. Competition is against clinical SPF brands and hyper-trendy beach labels.
ASSIGNMENT
Develop a suncream brand rooted in surf culture while avoiding cliche tropical branding. Create an identity system that feels optimistic and authentic with adaptability across packaging, marketing and social media.
SOLUTION & PROCESS
I shifted my focus from "Sun-Protection" to "Celebrating time outside" with an emphasis on freedom and optimism. I choose an warm, sea themed colour pallet with soft yet confident typography. The graphic elements were inspired by sun cycles and surf rhythm.
other
Marketing Campaign
Project Managment
"Best Pub in Oxford" Award, (2024 + 2025)
As the marketing assistant for the White Rabbit Pub, my task was to increase customers, manage digital engagement + promotion, generate leads & to win the public vote for "Best Pub in Oxford".
Visual Identity
Redesign
Amelie
This was a hypothetical project I did for a friend who lived abroad. Although nothing came about from it, I really enjoyed it and still very happy with how it ended up.