THE WHITE RABBIT
A thriving, independent, growth focused business in the heart of Oxford
My objectives in this role were to increase customers, manage digital engagement & promotion, generate leads & to win the "Best pub in Oxford 2024" award. All of these objectives were achieved by the end of the year.
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Social Media
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Photography & Content Creation
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Growth Strategy
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SEO
BEST PUB IN OXFORD 2024
My first and greatest challenge was to create and implement a campaign to win the public vote for the "Best Pub in Oxford 2024" hosted by 'Ox in a Box'. The White rabbit had lost the previous three years in a row and I had only two and a half months until the deadline.
Despite the challenge, I was able to promote the pub and get sufficient votes for the pub to win the award for the first time.
BEST PUB IN OXFORD 2025
I was able to repeat our victory and keep the title of "Best Pub in Oxford" for the 2nd year in a row.
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It was at this time that I decided to step back from my responsibilities as Marketing and Media manager at the White Rabbit. I felt that the victory was proof that I am ready to take the next step in my career.
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I am still connected to the rabbit and offer my help to their new Marketing Manager my services whenever I can.
ACHIEVED GROWTH
In my first year, I was able to improve the digital footprint of the pub in these areas.
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Website: 6% traffic increase​
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Instagram: < 100% increase in followers. ​
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Facebook: 3% increase in followers. ​
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Sales: 38% increase in direct delivery sales year on year with an 11% uplift in overall sales over same period.
